New WATERMELON flavor release
Boxed Water
Background: Better for You, Better for the Planet
The Boxed Water campaign began with a simple assignment — a school project that needed a real brand, a real product, and a real story to tell. Instead of choosing something easy, I reached out to a company whose mission stood out: sustainability, clean design, and a commitment to doing better for the planet. To my surprise, Boxed Water responded. They sent product, trusted the vision, and gave me the chance to create something meaningful.
What started as a class project quickly became a full creative campaign. I produced reaction-style content, aesthetic visuals, and social-friendly videos that highlighted the product’s message: a better alternative to plastic, presented through clean, modern storytelling. Each piece was crafted to feel refreshing, minimal, and on-brand — something that could live naturally on Boxed Water’s actual feed.
Sharing the content on social media became more than just posting a school assignment. It became a way to connect the company’s mission with real people, real reactions, and a real sense of environmental responsibility. The campaign blended simple visuals, honest reactions, and a clean aesthetic that matched the brand’s identity.
It’s more than branded content — it’s purposeful storytelling.
It’s better for the planet.
It’s better by design.
Client
Boxed Water
Project Type
Video Production
Photography
Graphic Design
Campaign design
Services
Concept Development
Creative Direction
Brand Identity Design
Post Production
Color Grading
Delivery & Packaging
Role
Director / Producer / Editor / Designer / Creative Lead
Year
2024
Boxed Water – with Ciara
Episode featuring Ciara Hall reacting live to Boxed Water — capturing authentic emotion, premium visuals, and social-ready content. Shot with detail-driven lenses and cool light tones to match the brand’s vibe.
Infomercial: Refresh
A sleek, cinematic infomercial created to highlight Boxed Water’s mission: clean design, sustainability, and refreshing clarity. We used underwater lighting, crisp macro shots, and a bold aesthetic to bring the product to life online.
9-Box Product Spin Edit
A fast-paced, aesthetic product edit featuring a 9-box motion grid, spinning shots, and a clean, rhythmic beat. Built for social platforms and designed to highlight Boxed Water’s sleek branding through movement and energy.
